When Television channels design a Ident, They don't just make one for that channel. Television channels will make around several different idents that are all have a similar theme that will go and link them all together. Having more then just one Ident is a lot better for the channel because that way they can use them to Identify who the movie or shows that play on that certain channel is really trying to aim it at. Idents also help to create or maintain the brands Identity.
This can be seen with BBC and their 'circle Idents:
Purpose of The Suite: Time and Space
A suite of indents help to ensure that the right type of ident is meant to play next to the right type of content. The different times of the day might require an ident with the right tone for the time it is. The programme content might need a ident that matches the tone of that programme. Also the suite of indents allows the channel to always appeal to the right target audience.
This can be seen with the following Ident pictures:
With this Ident for Channel 4, you can tell that it is for the evening time because of the way that you can see the sun seeing in the background and all the lights turning on. This ident will probably go on before an evening show that the channel decided belonged I the evening for the older audience to enjoy.
When it is christmas time, there are always new idents out for the channels so that it gives the feel of christmas to everyone watching the channels.
This can be seen with this ident for BBC at christmas. This ident would be played when there was going to be a movie or a TV show for children or for the whole family to enjoy together at this time of the year. It gives you the idea the movie or the show is fit for everyone and not for a certain audience.
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